Selected work.

Current operating chapter

Head of Product & Growth at TIPS4Y

I am currently Head of Product & Growth at TIPS4Y, working across B2B software, automotive data platforms, product strategy, AI-enabled products and European go-to-market.

This is an active full-time operating role, so detailed case studies are not currently published. The work directly informs how I mentor founders, advise selected startups and teach product, growth and AI.

Flagship founder and operator chapters

Selected companies Vítor founded or directly operated through major product, organisational and strategic transitions.

Venture building at Build Up Labs

I joined Build Up Labs as an Entrepreneur in Residence to relaunch Tap My Back. That chapter later led me to co-found GrantsFinder and AskCory with João Pereira, who operated as CTO of both products. I led the ventures as CEO, with the active support of Rui Gouveia and the broader Build Up Labs venture studio.

Selected hands-on experiment

A recent project used to test positioning, local acquisition, paid media and lead capture in a real service business.

Building in public

This site is itself an active experiment — a personal authority site built with the same AEO, entity schema and go-to-market thinking Vítor applies to client and portfolio work. Every architectural decision is documented as it happens.