Operator-led teaching for the age of AI.
Lecturer in AI for Marketing and Sales at IPAM / Universidade Europeia. I teach practical frameworks shaped by experience building, launching and growing startups and digital products.
The goal is not to replace theory, but to help students understand what happens when frameworks meet customers, constraints and real decisions.
How I teach
Every framework I teach, I've used. No theory without operator context.
Students leave with tools they can deploy the next day - not slides to file away.
AI tools are demonstrated live - not described in slides.
Guest practitioners from the startup ecosystem brought into classes where relevant.
Teaching areas
I teach at the intersection of applied AI, product, growth and startup building. Sessions can be adapted as guest lectures, practical workshops or structured modules for universities, executive education and founder programmes.
Currently Course Unit Lead for the Applied AI Project at IPAM / Universidade Europeia.
AI for Marketing & Sales
How AI changes research, content, commercial workflows and decision-making, without losing sight of customer value and human judgement.
Practical AI Adoption
How teams identify valuable AI use cases, evaluate feasibility and move from experimentation to useful implementation without starting with the technology.
Discovery & Idea Validation
Frame the problem, understand the customer and test the assumptions that matter before investing heavily in a solution.
Product Strategy, MVP & Business Models
Turn evidence into product decisions, define a focused MVP and connect customer value to pricing and a viable business model.
Go-to-Market & Growth
Connect positioning, product value, distribution and experimentation to drive early adoption, acquisition, activation and retention.
Pitch, Fundraising & Negotiation
Communicate a startup clearly, build a credible investment narrative and navigate fundraising, negotiation and other high-stakes founder conversations.
Current role
Lecturer - AI for Marketing and Sales
IPAM / Universidade Europeia · June 2026 – present
Teaching postgraduate students at one of Portugal's leading marketing institutions how to use AI tools effectively in marketing and sales workflows - grounded in real product and growth operator experience.
IPAM Faculty · 2026
Part of the faculty of IPAM's Postgraduate Programme in Artificial Intelligence Applied to Marketing & Sales.
View the programme at IPAM →Interested in bringing me to your program?
I'm open to guest lecturing, module design, advisory, and full course delivery - in English or Portuguese.
Interested in bringing me to your program?
I'm open to guest lecturing, module design, advisory, and full course delivery - in English or Portuguese. Send a brief about your program and audience.