Vítor Soares.

Mentorship for founders and operators who want to move faster.

1:1 sessions on MentorCruise. I work with founders, product managers and growth leaders on the things that actually move outcomes: GTM, pitch decks, fundraising, pricing, hiring, hard conversations, and the founder questions you can't ask your investors or your team.

Book a session on MentorCruise
MentorCruise★ 5.0 · Level 12
Build Up LabsMentor
Founder InstitutePortugal

Who I work with

Early-stage founders

Pre-seed to Series A. Pitch, fundraising prep, GTM, first hires, founder mental load.

Product & growth leaders

Career navigation, scope of role, frameworks, dealing with execs and stakeholders, pricing and packaging.

Operators on the edge of founding

First-time founders working through whether to start, what to start, and how.

What we'll typically work on

I help founders sharpen their pitch deck and pre-empt the questions that kill deals at the back-end of an investor process.

I'll walk through your deck slide by slide and run you through 10–15 of the questions investors will actually ask, including the ones founders don't see coming.

I help teams find the GTM motion that fits their product and ICP, and price without leaving money on the table.

We'll map your funnel, find the leak, and rebuild the conversation flow from cold outreach to closed deal.

I help with the hardest founder conversations - co-founder disputes, board pressure, exit talks, hiring/firing, pricing pushback.

I bring Voss-inspired negotiation frameworks (no-oriented questions, calibrated questions, tactical empathy) adapted to founder situations.

What mentees say

MentorCruise rating widget for Vítor Soares

"Awesome discussion with Vitor! He is very direct and to the point and was able to help me get on track quickly with my current product idea in the development stage."

Kane

Mentored via MentorCruise

"Vítor is the best mentor I've had. He helped me with marketing strategy, positioning and growth."

Grace

Mentored for 6 months

MentorCruise

"Vítor has been incredibly supportive and knowledgeable. He helped me clarify my ambitious plans and gave me actionable steps."

Jade

Mentored for 3 months

MentorCruise

Recognised by founder programmes

Carlos Resende

He is one of the highest-rated mentors in the programme for a reason.

Carlos ResendeExpert Evaluator at the European Commission · Founder Institute PortugalLinkedIn profile

How it works

  • Choose a focused one-off session or ongoing mentorship

  • One-off sessions range from 20 to 60 minutes

  • The ongoing plan includes two 30-minute calls per month and async support

  • Sessions are available in English or Portuguese

Ready?

Book on MentorCruise. If you're not sure I'm the right fit, send a 3-line message describing your situation and I'll tell you honestly.