Product strategy and GTM for founders who are building.
Discovery, roadmap and go-to-market for B2B SaaS and AI products. Built from 10+ years of operator experience - as founder, CEO, and Head of Product & Growth.
Book a sessionWhere I focus
Product discovery when you have no data - how to make bets that don't waste engineering time.
I help founders run rapid customer discovery cycles: problem interviews, assumption mapping, and MVPs scoped to validate specific risks - not just 'build an MVP'.
The difference between a product problem and a GTM problem - most founders confuse the two.
If your product works but users don't come back, that's retention. If users never try, that's acquisition or messaging. Diagnosing correctly before fixing saves months.
AI products need sharper positioning than normal SaaS - 'we use AI' is not a value proposition.
I help AI-first founders find the angle that isn't 'AI tool' - the strategic outcome, the time saved, the job to be done - and build the messaging architecture around it.
Want to talk product?
Book a 1:1 session on MentorCruise. We'll work through your specific product or GTM challenge - discovery, roadmap, positioning, or the conversation with your investors.